The Agency Banner
The Agency, Quinnipiac University's student-run public relations firm, operates with a strong emphasis on professional branding to establish client trust and project reliability. This project, the Agency Promotional Banner, directly addressed the need to elevate the firm's visibility and awareness among prospective students. By conducting thorough brand research, viewer research, and competitor analysis, I developed a design solution that effectively communicates The Agency's core functions while establishing a timeless and informative visual presence.
Overview
Design Process
The project began with a foundational understanding of The Agency's brand, informed by a provided media kit detailing typography and color specifications. The firm's prominent use of triangular patterns was a key design consideration.
The goal was to create a timeless banner that would continue to advertise for the firm after I left. This led to the idea that the pictures needed to be minimal to avoid dating the banner.
There was a lot of creative freedom given to me, the only criteria I needed to include were:
The Agency Logo
Pre-written copy that described the firm
The social tags
